10 Tips to Make your Facebook Page Stand Out
- Published on Saturday, 23 April 2011 09:57
- 9 Comments
With over three million Facebook pages out there, and more being added every day, you will need to make your page stand out in order to really make a splash in your market.
Just having a Facebook fan page does not mean that Facebook users will start pouring into it automatically and giving you thumbs up for all the good work that you have done so far.
If you are new around this field, you may be unaware of the fact that a neat and clean Facebook fan page with occasional creative touches can go a long way in building a good relationship to those users.
Here are some tips that can help you seize fan page success this time around. So, let’s start with these tips for successful Facebook fan page customization:
1. Be Creative
Facebook is a different ball of wax and demands different level of treatment than a typical web page.
Since a Facebook page represents a hub of your community, you need to be a bit careful while giving it a creative twist.
Try to focus more on representing and reflecting your company’s brand value and corporate ethos.
If you have a Twitter stream or YouTube page you can easily install these via free Involver apps.
Do not follow anyone if you want to keep the attention of your fans focused on the content in your page.
Try to make your page look simple rather than making it splashy by adding loads of unwanted images, fancy fonts, and graphics.
Add a call to action graphic with an arrow pointing to the “Like” button, and asking users to click it.
Try to get the hang of FBML as it comes with several Facebook only customization options. You can use a “Fan Gate” to offer incentives for fans to “Like” your page. A fan gate is a great way to automatically deliver a gift, like a free eBook or video, once people to join your page. Using this strategy is a great way to convert more visitors to your page into fans.
If you are looking for someone to help you with “Fan Gating” content and other custom Facebook pages check out our custom Facebook page portfolio.
3. Offer something Unique
If you are serious about making it big on the Facebook, you need to give your visitors a reason to return.
You can use Facebook coupons as bait which will help you drive traffic from your Facebook fan page to your website and you will get to see a notable uptick in revenue at the end of the day.
Some other popular alternatives that you can give a try are discount coupons, free products, and interesting free content from your blog.
4. Use Photos
Try to refresh your Facebook fan page by regularly updating it with images of company’s events, employees or anything you like.
Make sure that the photos you post look professional and go with the customize theme of your Facebook fan page.
Tag your employees and fans with these photos so that you can attract new fans in as these photos are posted to their respective news feeds.
5. Interactive Group chat for Better Response
Allow your fans to engage in an interactive chat session on different topics with help of a live chat application.
It not only helps encourage a communicative environment in the fan page but also assists in reaching out to a wider spectrum of customers.
One way to do this is with a live video feed using uStream. When you start to broadcast live you can get your Facebook fans to join in by posting about this on your fan page. Send an update about the broadcast a day or two before to get the maximum amount of people in on the chat.
6. Employ a Subscriber Form in your Page
Think “outside of the box” and use your Facebook page to capture emails. Make your fan page look more personalized and improved with help of a subscriber form which allows you to manage your feeds more systematically and easily.
7. Add more video and RSS feeds to reach out
To make your customized fan page more optimized and accessible for users and fans, add new and interesting video and RSS feeds that help you reach out to more people with the mediums they enjoy most.
8. Add a Store to Your Page
Use your customized Facebook fan page design to sell products directly to your fans.
With help of custom applications you can add new features that not only allow you to upload and exhibit your products online, but also sell products and services.
After a store is installed into your page a visitor can simply click on the ‘buy’ option in your store to purchase your products and services.
You can connect the buy buttons on your page directly to paypal and have your fans pay you right there and then. Cha-ching!
9. Scope for polls and surveys
The best way to benefit from the fan page of this widely popular social networking site is to allow your visitors and fans with an open interactive ambiance.
A few ways that you can get feedback from your fans are with; polls, discussion apps, surveys, or simply by asking your fans questions about how you can improve your user experience.
10. Consider your Page a priority
With over 620 million users Facebook is now too big for any business to ignore.
Any business that is serious about building a community of customers who are also evangelists should consider maximizing their Facebook presence a priority.
When it comes to making your Facebook page stand out don’t be afraid to be different, but implement the strategies for success that are proven to work. Get to know your audience, ask them what they like, and then deliver it and you will notice your engagement and interest (and fan count) will rise. Contests and giveaways are a great way to stand out, as is great content that gets people talking about your page.
Let us know how your page stands out in the comments below!
In the near future we will be posting examples of successful pages, and articles with strategies for building a strong engaged Facebook community, so stay tuned!
Good stuff, but Facebook having diminished FBML and no longer allowing new published tabs in FBML as of 3/11/11 makes getting to know it unfortunately less useful. The move toward iFrames and more customized features is here.
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