Posts Tagged ‘twitter’

Ten Basic Twitter Marketing Techniques That Most Marketers Ignore

twitter target market

If there is any social media platform that is second to Facebook, it is Twitter. Although it comes with a couple of restrictions that can truly frustrate even the best marketers out there, Twitter still offers enough potential to reach out to the masses and convert them to your customers. How do you that? Well, on Twitter, the game is a little different than it’s on Facebook. You might not be able to send long convincing messages to your potential customers or you might not be able go beyond simple pages, but you still can do a lot to get the desired attention.

Here are a few basic Twitter techniques that most marketers overlook in pursuit of trying something ‘different’. You don’t have to experiment. With Twitter, you just have to stick to the basics to get the job done.

Keep Your Profile Up to Date and Complete

Most brands would build incomplete profiles and would hardly update them. This is a major blunder. Make sure you fill out the complete profile and you are regularly updating your followers with whatever changes your brand has gone through.

twitter profile

Include Personal Pictures in Bio

Adding personal pictures allows customers to develop trust on your brand. Since online business is risky, people like it when profiles are backed up with pictures. This way, it becomes easier for them to build the trust factor, as they can see who is behind the business. A simple logo picture might not do the job as good as a personal picture.

twitter profile picture

Follow and Be Followed

Don’t make the mistake of thinking you’re the ‘brand’ and so people should come to you. On Twitter, the basic rule is, you follow and others follow you. No matter how many followers you have, you should always be on the quest of adding more.

twitter followers

Keep Them Entertained

A tweet a day might not be as good as allowing your followers to interact with you. Answer their queries, encourage them to talk to you, offer insights and the like.

twitter questions

Target Your Potential Market

Following people who don’t share similar interests would be a mere waste of time. Instead, try to follow people who share the same interests.

twitter target market

Write to Your Followers

A short message a day or weekly can do wonders. Since Twitter only allows you 140 characters, you need to be extremely creative with words. Get their attention with short sales messages and promotions.

twitter messages

Share Content and Links

Make sure you are not just promoting your own content but other valuable stories from around the web too. For instance, if you are selling running shoes, you can share news of some new invention in the field or a list of best shoes that would include your brand too. This helps customers in building that much needed trust with your brand.

twitter updates

Shorten URLs

Bit.ly is a good way of shortening your URLs. It makes it easier to share your URLs with others.

twitter updates

Probe

Ask questions, create surveys and other similar things to get to know your followers.

twitter probe

Regularly Update Your Followers

Last but not the least, your regular presence on Twitter makes it easier for your followers to keep a track on you.

tweets

The Twitter-Facebook Divide: Different Animals, Different Opportunities

facebook-over-twitter

adrian-rounded-paddingBy: Adrian T. Dayton

A rule of thumb I use for Facebook and Twitter is this: Facebook for friends and groups, Twitter for business. That is not to say that either network cannot be used for both activities. There is plenty of crossover between FB and Twitter, and even a Twitter application for Facebook but there are fundamental differences between the two as well.

Twitter is very inclusive with respect to meeting new people. The inclusive nature of Twitter has even spawned the innovation of a special day of the week called #followfriday, which is a way of recommending quality people for your followers to follow by using #hashtags. Follow Friday has a few corresponding websites such as TopFollowFriday.com, which lists the people on Twitter with the most daily #followfriday endorsements. Facebook, on the other hand, is more directed towards real life friends. Following someone on Twitter can be a one way street, but Friending some on Facebook always involves a connection.

Facebook has filtering tools that allows you to organize and segment groups. If you create a group on Facebook you are able to message all individuals within the group. Facebook groups can cover most any kind of group you can imagine; parties, campaigns, meetings, you name it. The weakness of Facebook groups are that getting the word out to strangers or people that you are not directly connected with you is quite difficult without using advertising.

In sharp contrast with Facebook, Twitter is a noisy cocktail party where almost everything said can be overheard by anybody else. Profiles on Twitter can be private, but are almost always open for all to see. This open form of communication removes many barriers to conversation. Twitter helps to facilitate connections between total strangers by encouraging people to read each others tweets, communicate, follow each other, and become acquainted. By allowing others in on your conversation people can find connections with each other based on the content of the conversation rather than relying mostly on a pre-existing friend network, as Facebook does.

Conclusion

Facebook and Twitter both have their strengths, and both are amazing in their own ways. If you are only using one of these platforms, I suggest you take the time to learn to use them both, because from here on out Facebook and Twitter will help define how our society communicates.

Broadcast updates across Facebook and the Web

garin-kilpatrick-rounded-padding By: Garin Kilpatrick

The most common way that people broadcast Facebook updates elsware on the web is by installing the Twitter Application for Facebook. The disadvantage of this is that once you sync the Twitter application with your Facebook status you cannot choose which tweets also post as status updates.  With the Twitter app for Facebook it is all tweets to facebook, or nothing.

Selective Twitter provides a simple solution to this dilemma.  I will start off by saying that Selective Twitter is the simplest Facebook application I have ever encountered.  Adding the application is a simple one step process that involves you entering your Twitter user name.  And that’s it!

selective-twitter-updates

Once you have followed this one step process simply post #fb at the end of any Tweet and the Tweet will also post as a Facebook Status Update.

Broadcasting your Facebook Status beyond Twitter

For social media butterflys there is another solution called Ping.fm that allows you to post updates to Twitter and Facebook, and also to over 30 other social media Websites.

ping-fm-screenshot

Once you join up with ping you can add thedifferent social websites you belong to, including WordPress and Blogger blogs, and choose to broadcast your message to certain sites, or to all of your networks at once.

ping-fm-dashboard

Ping.fm is used by people like @ChrisPrillo, @Mashable, and myself.  I can personally testify to the simplicity and effectiveness of Ping.fm

Want to Broadcast more than just a Status Update?

A service that allows you to broadcast not only status updates, but also content, is called Pixelpipe.

pixelpipe-homepage

Pixelpipe’s motto is “Free your content” and they already support over 60 services and counting.

Conclusion

The above are just three ways to move alot of content on facebook and across the web, with little effort, and certainly there are many more.

What are your experiences and thoughts about the above services and others that are out there?

Garin Kilpatrick