If there is any social media platform that is second to Facebook, it is Twitter. Although it comes with a couple of restrictions that can truly frustrate even the best marketers out there, Twitter still offers enough potential to reach out to the masses and convert them to your customers. How do you that? Well, on Twitter, the game is a little different than it’s on Facebook. You might not be able to send long convincing messages to your potential customers or you might not be able go beyond simple pages, but you still can do a lot to get the desired attention.
Here are a few basic Twitter techniques that most marketers overlook in pursuit of trying something ‘different’. You don’t have to experiment. With Twitter, you just have to stick to the basics to get the job done.
Most brands would build incomplete profiles and would hardly update them. This is a major blunder. Make sure you fill out the complete profile and you are regularly updating your followers with whatever changes your brand has gone through.
Adding personal pictures allows customers to develop trust on your brand. Since online business is risky, people like it when profiles are backed up with pictures. This way, it becomes easier for them to build the trust factor, as they can see who is behind the business. A simple logo picture might not do the job as good as a personal picture.
Don’t make the mistake of thinking you’re the ‘brand’ and so people should come to you. On Twitter, the basic rule is, you follow and others follow you. No matter how many followers you have, you should always be on the quest of adding more.
A tweet a day might not be as good as allowing your followers to interact with you. Answer their queries, encourage them to talk to you, offer insights and the like.
Following people who don’t share similar interests would be a mere waste of time. Instead, try to follow people who share the same interests.
A short message a day or weekly can do wonders. Since Twitter only allows you 140 characters, you need to be extremely creative with words. Get their attention with short sales messages and promotions.
Make sure you are not just promoting your own content but other valuable stories from around the web too. For instance, if you are selling running shoes, you can share news of some new invention in the field or a list of best shoes that would include your brand too. This helps customers in building that much needed trust with your brand.
Bit.ly is a good way of shortening your URLs. It makes it easier to share your URLs with others.
Ask questions, create surveys and other similar things to get to know your followers.
Last but not the least, your regular presence on Twitter makes it easier for your followers to keep a track on you.
There are several ways that you can do this.
By installing the Facebook Twitter app you will be able to:
By: Garin Kilpatrick
The most common way that people broadcast Facebook updates elsware on the web is by installing the Twitter Application for Facebook. The disadvantage of this is that once you sync the Twitter application with your Facebook status you cannot choose which tweets also post as status updates. With the Twitter app for Facebook it is all tweets to facebook, or nothing.
Selective Twitter provides a simple solution to this dilemma. I will start off by saying that Selective Twitter is the simplest Facebook application I have ever encountered. Adding the application is a simple one step process that involves you entering your Twitter user name. And that’s it!
Once you have followed this one step process simply post #fb at the end of any Tweet and the Tweet will also post as a Facebook Status Update.
Broadcasting your Facebook Status beyond Twitter
For social media butterflys there is another solution called Ping.fm that allows you to post updates to Twitter and Facebook, and also to over 30 other social media Websites.
Once you join up with ping you can add thedifferent social websites you belong to, including WordPress and Blogger blogs, and choose to broadcast your message to certain sites, or to all of your networks at once.
Want to Broadcast more than just a Status Update?
A service that allows you to broadcast not only status updates, but also content, is called Pixelpipe.
Pixelpipe’s motto is “Free your content” and they already support over 60 services and counting.
The above are just three ways to move alot of content on facebook and across the web, with little effort, and certainly there are many more.
What are your experiences and thoughts about the above services and others that are out there?