Posts Tagged ‘Status’

Using Facebook as a company news source for business partners, employees, and customers

Birthday Party in Office

Facebook began offering fan pages in 2007 and this allowed businesses and marketers a central platform to reach out to customers and patrons to prove their company’s or group’s innovation, unique brand, special offerings, and benefits. But today, in 2012, Facebook marketing is making a turn in thinking and instead of using this social mogul merely for coupons, sweepstakes, and promotional messages, companies are stepping back and realizing that Facebook was created for social interaction; fellowship of like-minded and common interest groups of people.

Too many sales oriented postings, offers, and events can come across as interruption marketing and disrupt the people connected to your page. As a business, make use of this powerful platform to not only take advantage of free marketing and advertising, but to reach your employees, partners, and customers and fans on a more personal level with news from your business.

A Facebook fan page can be used similar to a press release in that you can announce positive company changes or announcements. A new partnership, a new supervisor of customer service, or a partnership with another like-serviced company can be a positive news item to post on your timeline. Maybe you and your employees are volunteering for a community event. You can post the details and offer for fans in the local area to join in. Making this contact is a great way to meet your future patrons on a personal level, adding dimension to your business presence.

News like a notable achievement by one of your employees or a group of employees can accomplish positive content for fans, other business partners, and as a morale booster for your own employees.

Post pictures of an office birthday party or baby shower. When you offer special awards to employees, or if you feature a customer with a great testimonial, post pictures after gaining permission and share the fun with Facebook fans. Happy employees, happy business partners, and happy fans are more willing to remain a fan of your page and your business when you open the door to insider information and good news.

Another way to share good news or event information is to create a custom tab on your fan page. This tab can provide company news for your fans, employees, and business partners. You will either need to make use of a social networking guru on staff, or have them research the how-to. It’s a doable process and can be handled by someone without any HTML experience. The best application is Wildfire’s iFrames for Pages.

How to add a custom tab with Wildfire’s iFrame App

On your Facebook fan page, add the ‘Wildefire’s iFrame’ app by going to the add-in page at http://apps.facebook.com/iframeshq/ and allow it to add to your fan page. You’ll get an option to choose which fan page to integrate the app if you have more than one page. You’ll get a confirmation allowing you to either confirm or reject the app from accessing your Facebook fan page. You must be signed in to your Facebook account to do this. Once you choose to continue, you do need to enter your name, business name, contact email, and phone number. The next page will ask a series of questions pertaining to fans and the new app visibility. For the fan gate option, select ‘On’ if you want fans only to be able to see a special content or ‘Off’ if you want both fans and non-fans to see the same information. If you select ‘On’ you can upload a custom image or custom HTML to display for both the Fans View as well as the Non-Fans View. This allows a custom gateway to your fan page for all Facebook users or fans only. The process can be a bit complicated, but making use of this app will enhance your Facebook fan page and allow messages or offers when new users ‘Like’ your page such as “Like us to access exclusive content.” or “Receive a 50% off coupon when you Like us.”

It’s also a great portal for all your news and announcements and having it in one place can facilitate posting the content. You can target fans only when you want to offer news about company happenings so that Facebook users who are not connected will want to ‘Like’ your Facebook business fan page to gain entrance to your inside arena.

All these innovative ways to use Facebook as a news and announcement outlet are free, and will certainly gain business exposure and increase customer relationships as your online presence take its place on the most popular site today.

Schedule Facebook Status Updates with Later Bro

I just discovered a cool service called Later Bro that allows you to schedule status updates any time in the future.

The feature that this app has that other status scheduling apps do not is the ability to set recurring status updates every day, every other day, every week, every other week, monthly or annually.

later-bro

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Fun Status Update Apps from Social Graph Studios

Garin Kilpatricksocialgraph-studios

Social Graph Studios started with the application Status Shuffle, which now boasts 204,633 statuses for you to shuffle through!

Status Shuffle is just one of five applications that Social Graph Studios now have, and you can find descriptions of all five of these apps in the article below.

Status Shuffle ®

According to Social Graph Studios: “Status Shuffle is the largest collection of funny Facebook status messages on the Internet!”

Find a status you like, use it, and watch out for your friends’ comments! You can even share your own status suggestions and see how popular they get.

Here is a status shuffle screenshot.

status-shuffle

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Weekly Contest: Win Your Facebook Status Update on a T-Shirt

Status King is a Facebook Application that allows you to Submit a Funny or Witty Status Update into a weekly contest where the winner of the best status wins their status update on a t-shirt!

The main difference between Status King and your wall is that anyone can see the Status Update you post to Status King, whereas you probably have your privacy set so that only your friends can see your wall. On Status King you have a chance to win a t-shirt every week and anyone will be able to vote for your status as one of their favorites.

Here is a Screenshot of some of the favorite Status King updates of all time!

status-king

If you can organize enough of your friends and your status is catchy you can win the weekly t-shirt!

Here are the official rules of the Game:

Contest
A new Status King is crowned every Tuesday. It’s similar to the game King of the Hill but for your Facebook status. If you get crowned as Status King we will send you a FREE T-shirt with your winning status on it.

Rules

  • 1 vote per status per 24 hrs.
  • 3 submissions per day.
  • 1 vote = 1 point
  • = 2 points
  • “Make this my status” = 5 points
  • Buy a T-Shirt = 25 points

Send feedback here

What happens when a new contest starts?

When a new contest begins, the Status King is inducted into the King’s Archive for the preservation and glorious display of their winning status. For everyone else the ranks are retained for the next contest, but the vote counts are reset to zero, and the battle begins again to crown a new Status King! May the funny and clever status updates rise to be king!

If you enter your status update in the contest, good luck!