Posts Tagged ‘pages’

Common Question: How Often Should I Post to my Facebook Page?

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People are constantly wondering if they are updating their page enough, or if they are drowning their followers with too much information. The answer to this common question, depends on which type of business you own. A Facebook page for a brand should be handled much differently than a page for a media company.

Brands only need to update their loyal followers when something truly significant happens with the company. This could be a new product, a new promotion, an exciting change, or any bit of information that people would actually be interested in hearing.

A media page on the other hand can be posted to several times per day and still be engaging. News and new content is constantly being produced and people who have “liked” the page will enjoy being informed through their news feed.

Here’s some cool data related to the subject from SocialBakers (<– very cool site btw)

On average, the top brand pages on facebook post 1 time per day

And on average, the selected media pages post about 7 times per day

According to SocialBakers there really isn’t a magic number for the amount you should be posting. But, posting less than 2 times per week is not enough to maintain a social connection with your audience. They say that the average page should receive somewhere between 5-10 new posts per week.

The social media scientist Dan Zarella has also done some research on the subject (Thanks to Tim Soulo for pointing that out).

Dan’s data revealed a similar trend. He says that pages who post more than once per day tend to have fewer likes. His statistics show that the optimum number of posts per day is 0.5, or 1 post every 2 days.

So hopefully you found all of these numbers and pretty graphs useful and will look to tweak your facebook habits accordingly. Let us know in the comments below how often you update your page and what success or failures you’ve experienced.

Customize your Facebook Page with Static FBML

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By: Garin Kilpatrick

Static FBML is an app that was developed by Facebook to give users some flexibility when it comes to customizing a facebook page.

In order to customize a Facebook page you will need to know some basic html.

To get started customizing your page begin at the Static FBML app page and click the “Add to page” button beside the page you want to customize.

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For examples of the static FBML app in action check out the FacebookFlow facebook page. Currently I have installed a custom “Welcome” Landing Page, a FREE eBook tab, and I have more in development!

After you have selected the page you want to customize you will need to go to that page, click “Edit Page” right beneath the profile picture.

After clicking “Edit Page” select “Applications” from the menu on the left and then choose the new FBML app you just created.  Click “Go to Application” to add/edit custom code for your new static FBML app.

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The image above shows the text box where you must insert the custom code for your static fbml app.

You will notice below and to the left of this text box is there are links that allow you to edit any fbml apps you have created. From here you can also “Add another FBML box.”

If you create a new static fbml app, it will automatically be inserted within the boxes tab. To get this code onto it’s own tab you will need to click “Edit Page,” then “Edit Settings,” and from here you will be able to add this app as a tab.

You can see this and the other basic steps for setting us a static FBML app in the screencast below.

For basic FBML apps like images and forms you will be able to get away with HTML, without knowing anything about FBML.

FBML comes into the picture if you want to get fancy. If you want to add multimedia, Google Analytics, or Sharing With Friends you should check out this post which contains the custom fbml code you will need to copy and paste to get some more advanced features on your page.

What is your facebook page? How have you customized your page to help it stand out from the crowd?