We all know Facebook ads can be a tool to bring in potential customers and to maximize brand exposure, but do we know how to use these tools to get the most out of them? Unfortunately, not many of us use these ads in a manner that could best suit our businesses.
For those who have already tried Facebook ads and have had no success, this article will explain some techniques that you can employ to get the better of it. Those who haven’t tried Facebook ads yet should take this as a guide to get going.
Here you go…
This is a new feature in Facebook ads that selects ‘Sponsored Stories’ from your page and displays it in your ads. Whether you have an App, Event or Page, Facebook will automatically select a sponsored story from your page and use it for advertisement.
What’s Your Benefit?
The process is simple. You simply have to make your important posts ‘Sponsored’ for Facebook to pick it up. Please note that this has no extra charges. Instead, it would be adjusted in your Facebook Ads budget.
From the Settings Page, you can go to Advanced Options to set Sponsored Stories advertisement options.
Not many are aware of the fact that you can use your Facebook Page’s url to be promoted in the ads instead of the page itself. How to do it? When you are setting your options for Facebook Ads, copy paste your Facebook Page URL in the ‘headline’ space instead of selecting your page from the drop down menu.
What’s Your Benefit?
This gives your entire URL more credibility and at the same time makes it easier for Google and users to follow your page. This is more of an optimisation as well as marketing technique.
Facebook made a couple of changes to its ads layout recently. Now, you have two modes of advertising; Get More Likes and Promote Page Posts.
With the first option, you are advertising to get more and more people like your page. Unlike previously, you no longer have to advertise your page, leaving it on the user’s will whether to like your page or not. Now, Facebook will advertise your page asking users to like it.
With the second option, as we have already discussed, you will be promoting sponsored stories on your pages.
What’s Your Benefit?
With these changes, you are no longer just advertising your page but you are either asking users to like it or giving them a sneak peek of your page through a sponsored story.
While Facebook’s newly introduced Graph Search is not yet perfect, it still is a great way to access information of your followers. Last year, Facebook introduced asymmetrical following which allows users to follow others. Now, Facebook has taken a step further in bridging the gap between social media friends. With Graph Search, users can now access information about their followers, such as their favourite foods, places they have visited and so on.
According to many web marketing gurus, Graph Search is still not the perfect way to find trends. For instance, if your follower is following a page made for Hollywood, it would not give you analytics regarding the scope of his interest in movies. In other words, Graph Search is still in its initial phases and is yet to introduce a lot more to make it easier for users to follow trends and know what exactly their followers are up to.
For now, you are only restricted to know about your follower’s interests, location, popular pages, movies, music, and other similar activities. You can also find out about their education institutes, education level and so on.
What is most exciting about Facebook Graph is that it offers you a unique way of finding out which users overlap when it comes to certain interests. For instance, two of your followers might like the same movie or a brand of clothing.
Let’s take an example – if you want to host an event, you can easily search which of your followers are in your area. This way, you will be able make an estimate of how many followers will be able to attend the event in the locality.
Searching for tips to increase your Facebook engagement with potential customers? Confused where to start from? Don’t worry – probably every social marketer goes through such dilemmas every now and then. With social media platforms evolving so rapidly, it truly is hard to keep a track of things. But, as they say, ‘old is gold’, you should stick to the basics.
In this post, we will cover some time-tested tips and techniques on engaging potential customers. These techniques are often overlooked by social media marketers when trying to find ‘innovative’ ways of promoting a brand.
Offering deals is probably one of the oldest ways of marketing, and now it is a part of social media marketing too. How does it work here? Deals are great to keep social media engagement by asking users to perform an action before access is granted to him or her.
A sample deal would be something that would ask users like the page to get a 20% discount coupon for the products. Imagine, who wouldn’t make a simple mouse click, which would be a Facebook Like, to get 20% off?
Not just this, you can also ask users to share links or news to get more coverage by offering them discounts or special deals. You can offer 10% discount on every 100 links they post to their friends’ timelines.
Image courtesy samsonmedia.net
Deals are highly effective when it comes to getting more Facebook Likes or spreading the word around.
However, the problem with deals is that since they are easy to access, you might find a lot of untargeted customers on your page. In addition, as noticed over the years, this strategy gives access to users to enter more than once by using fake email addresses.
Use deals when you want to get more Likes on your page. This strategy works best in this particular scenario.
Contests have become popular on Facebook, so much so that today users enjoy participating. Ever participated in photo contests or recipe contests? They are easy, they give users confidence and at the same time pull them towards your brand. Why contests are better than deals? Contests allow more engagement from users, which means only those interested or those belonging to a particular group would perform. For instance, only a professional wildlife photographer or an amateur photographer would participate in a contest of wildlife photography. Why would someone who does not possess the skills go for it?
Image courtesy milanaphotographyb
In addition, Facebook Contests allow you to generate content for your Facebook Page. A wildlife photography contest would gain thousands of pictures that would add to your gallery. Similarly, a protein shake recipe contest would generate thousands of recipes that you would be able to share with your users later on.
While there are no loopholes when it comes to contest for you, participants might face the downside of fake voting.
Sweepstakes promotions work more or less the same way on Facebook as Contest, but they come with lesser hassles for the user. Users would simply fill in a form to participate with their names and email addresses and they would participate in the draw. In addition, users will Like your page or an image to get in the contest.
Image courtesy likeable.com
Marketers can use these techniques to increase user engagement and get more likes. Contests, Sweepstakes and Deals can give you more exposure. Try them out and you’ll see how much hidden potential there is in Facebook marketing!
By: Garin Kilpatrick
There are over three million active facebook pages, and these pages are gaining millions of new fans every day.
Yes, I just said fans.
Although the button has changed from “Become a fan” to “Like,” the action of joining a brands page remains the same. Facebook pages are still fan pages.
With Facebook’s announcement of The New Messaging there are more reasons to like Facebook, and Facebook pages, than ever.
I hope you enjoy this post about 50 Ways to Get More People to “Like” your Facebook Page, and if you do I would really appreciate it if you share these tips with your friends, and join the FanpageFlow Facebook page.
Here are the 50 tips:
Post a status update mentioning your facebook page.
Don’t be afraid to outright ask people to join your facebook page. Ask and you shall receive.
Give them a great reason why they should join, tell them news, or find a creative way to mention and link to your page:
If you host (or attend) an event with several of your fans take a bunch of pictures, post them to your page, and then ask your friends to tag themselves in the pictures.
If you can get your fans to upload pictures to your page, or tag themselves in pictures you uploaded, this will post to their walls as well and will lead to additional traffic for you.
Using custom iframes you can create a dynamic facebook landing page with a “reveal tab” that contains content that is visible only to fans of your page.
The more valuable your incentive is, the more people will be compelled to click the “Like” button to access it.
Examples of exclusive content could be: An exclusive Video, an exclusive whitepaper/.pdf, exclusive pictures.
The image below shows different levels of increasing effectiveness for acquiring new fans.
Involver offers apps (and several of them are totally free) that make it easy to create a “Fan Gate” containing incentives, like a file or coupon, that will cause more people to “Like” your page.
Groups are more powerful than pages in terms of their messaging ability. Pages send updates, but groups send messages directly to a users facebook inbox, triggering an email alert.
If you contact the admin of a facebook group with some valuable content that adds value to their readers then this can help them nurture their community and help you build yours.
Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).
This feature is ideal when you’re in front of a live audience.
Facebook Badges are a simple, yet effective way to link to your facebook profile.
Unlike widgets, badges are simply images, and will load much faster.