Posts Tagged ‘fan page’

How often should a business post updates and events on their fan page?

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A Facebook Fan page can represent a business, author, musician, organization, or other specialty group. The goal is to interact with your fans, attract more fans, supply information about your group or business, offer a call to action, and of course—to keep the fans you have.

At times, you may post an update, note, or other event and find you lose fans. If you notice a handful of ‘un-like’ stats and have hundreds or thousands of fans, it could just be that momentary attention those who un-liked your page took to read your post and decide it wasn’t worth having appear in their news stream. If you lose fans in tens or even a hundred, then it’s important to take stop all postings until you understand why they left.

When you prepare to post anything on you fan page, think first about some considerations: remember a ‘less is more’ policy can be the optimum method to getting across your message or promotional information, check to be sure your content is fresh and relevant, don’t make all your posts about sales, include some personal news, and check to see what posts are receiving the highest amount of likes and comments—add these more often.

The fans who liked your Facebook fan page may not come back to visit often unless they see your postings in their news feed. They’ll interact within the feed, but if your content is attractive or interesting, you’ll find more clicks from the posting to your actual page. These types of responses will bring users to your main fan page and there they will be exposed to previous information they may not have seen. Your fan page is not the only page or Facebook user they’re hooked up to.

Facebook fan pages for businesses and groups are not meant to only increase likes per post or comments, but instead, to gain more ‘page likes.’ Facebook users rarely search and wander looking for new pages to like—you have to bring your content and benefits to them. Post frequency will determine how many new likes you attain, or will affect how your fans interact with your page. If you posts appear in their news stream more than five times per day, you risk losing fans that enjoy the social aspect of Facebook and don’t want to receive Facebook spam, which I like to call ‘fabam.’ Your profile pic that appears as a small icon in the news stream will become an annoyance instead of a trigger of anticipation at your content or newest offer.

Posting once a day, twice a day, or three times a week, is a good starting point for any size business or organization. When you first launch your Facebook fan page, go gentle, test the waters, and put out some early welcoming posts to connect with new fans and offer initial information on what they can expect from your page. Be very attentive to these early posts—checking to see how many fans you may scare away or whether you elicit any comments.

Large business like Starbucks, Wal-Mart, or Life is Good, often post two or three times a day. They can do this and still keep and even grow their fan base on Facebook. If your business is medium to small, new or not quite established, consider postings that offer special coupons, deals, some kind of benefit, or as mentioned, a personal note to interact with subscribers. Most users and fans on Facebook enjoy seeing the personal side of a large or even small business. Posting an employee’s wedding or the birth of a child can interest your fans as you make a personal connection.

If you find you have many posts with great content or numerous events to post, choose which ones are most important and only post those that will gain the most exposure or call to action from your fans. Posting content with little importance or offering can clutter your timeline and the news feed, scaring some fans away. And gauge your level of posts—in other words, offer information or personal news in between posting a special event or offer that will excite your fans with a reward for staying connected to your Facebook page. Be creative—you’ll soon learn what works and what doesn’t. Stick with what works!

5 Tips to Improve the Performance of your Fan Page

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In a successful Facebook marketing campaign, simply acquiring likes to your page is only part of the battle. Next you need to engage your users and get them interested in your brand and updated on what you have to offer. Certain tweaks and strategies can be used on your page to encourage involvement.

Here are 5 tips to help increase user engagement with your page on a daily basis:

1. Use ‘Pin to Top’ to Highlight Important Posts

Timeline gives you the option to pin any important posts to the top of your page. This is great, because it puts you in control of what your users first see on your wall. Some ideas for types of posts to pin to the top of your page’s wall would be: Current Polls, a Welcome Message, a Digest of your Blog’s top posts, ce

rtain parts of your business you are trying to advertise, a general description of your business or the services you offer, ect.

 

 2. Encourage Quality Posts from your Followers by using “Allowed on Page”

All posts made by your fans are now visible via  small box on the top right side of your timeline. You can reward members who make quality posts related to your niche by clicking the “x” next to their post and then “Allowed on Page”

 

3. Add Some ‘Call to Action’ to Your Page’s Updates

Don’t be afraid to ask your fans for a little help. You will be amazed how willing people are to share your posts if you simply ask! In some of your posts, not all (or people will start getting annoyed), use a calls to action such as: Help, Share, Like, Comment below, and Vote to get people involved.

4. Diversify the Types of Posts you Use

This will help your posts stand out more on people’s news feeds. Facebook now groups posts about hot topics and breaking news together do de-clutter the news feed (ex: Bob Sanders and 14 other people posted about the Super Bowl). While people love posts about breaking news, it is good to post other things as well to help your updates stand out more. Also important to note, is that your posts will perform much better if you include an image or a video.

5. Respond to Your Fan’s Posts

Make sure you take the time to offer well-thought and meaningful replies any time a fan comments on one of your posts. Address them by name via tagging (@ Person’s Name) to make your posts even more personalized. This will make them feel more important and encourage them to participate more in the future. If a reply is not necessary be sure to hit ‘like’ on their comment if it was good.

So there’s 5 more strategies you can use to increase the performance of your Facebook page.

Now it’s your turn

Did you find this post useful? Are there any strategies you’ve been using recently that have increased the performance of your page? If so, please let us know in the comments below. Thanks for reading!

Fan Page of the Week: The Eating Game

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Congratulations to “The Eating Game”, our first ever Fan Page of the Week! They won the poll with 26 votes. Be sure to follow The Eating Game on Facebook, and read below about their business as they are supporting a great cause. Also, be sure to tune to our page later today as voting will begin for this week’s Fan Page of the Week!

Fan Page Profile: The Eating Game

The Eating Game was invented on March 1, 2007 in Nova Scotia, Canada. My name is Jean Nicol and I developed this innovative program to help a 7 year old boy with autism. With my background of a Nutrition Degree, Special Education and Early Intervention I set out to help them in their efforts to improve their son’s eating habits. A passionate advocate for those with autism for many years, as a teacher and volunteer, I had met many children on the spectrum who had issues with eating. I looked forward to this challenge, hoping I would find a solution for them.

The Eating Game is a rather simple solution to what can be a very complex problem. With all of the advantages provided by The Eating Game it makes mealtime more pleasurable, easier to introduce new foods using strategies that already work. In all, this provides a calmer environment for the child to deal with the social demands of a family meal as well.

Many children on the autism spectrum thrive with structure, routine and the use of visual supports/schedules that help create a more predictable environment. These factors along with allowing the user to be in control of food choices would be primary considerations for The Eating Game.

I began with Canada’s Food Guide for daily meal planning creating a plan that was easy to use, hoping in time it would be an independent skill. Although there are 9 different planning charts, based on the ages defined in CFG they would all use the same structured format.

In September, 2007 EYECAN CREATIONS Publications was established to be the small home business where I would produce and market The Eating Game and later other related products. Aother major accomplishment has been achieved over the past five years with filing for Patent Rights for The Eating Game.

I have also developed The Eating Game Make It Yourself (MIY) Kit which includes the laminated materials needed to make the charts and pictures.

                
At the request of many, the Eater’s Choice Daily Meal Planners evolved ~ the grown up version of The Eating Game for those who need the meal planner to promote healthier eating habits but don’t need the food pictures. It would later be developed for children at the request of a parent whose daughter with ASD at age 5 was very focused on reading and printing words.

I joined facebook in Jan 2009 where I quickly made friends with many in the global autism community. Here my knowledge and passion for autism continues to grow. In Sept 2009 I established The Eating Game Fan Page at https://www.facebook.com/pages/The-Eating-Game/117743845389 . This has been an awesome venue to profile The Eating Game and to meet folks encountering daily challenges providing healthy meals for their children. Through facebook I have met people using The Eating Game, given to them as a gift for their child. I hope to learn other ways facebook can help me tell The Eating Game story.

The Eating Game products are being used internationally by families, hospitals, clinics, therapists, schools and preschools as well by adults in assisted living programs. It continues to make a difference in the lives of many children with autism and their families and has been equally as successful with picky eaters who are not on the spectrum. It is an effective teaching tool for ages 2 and up to teach healthy eating habits that can last a lifetime. I continue to work as a small home business where products are produced, often with special requests for adaptations. Purchases can be made at http://www.theeatinggame.ca .

Written by Jean Nicol, creator of The Eating Game

5 New Admin Roles for Facebook Pages

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Facebook recently rolled out 5 new “roles” or admin types to assign to your page admins. This means that page owners such as yourself are now able to assign specific duties to the people running the page. Business owners can now feel comfortable giving multiple people permissions on their page, without having to worry about giving up complete control.

Page owners can assign different roles to their admins by clicking “Admin Roles” on the left hand side of their page options:

The 5 different types of page admins are as follows:

Manager – A page manager has complete control over the page. They are allowed to send messages, create posts, view insights and create ads on behalf of the page, as well as manage the roles of the other admins.

Content Creator – People with this role are granted all of the same permissions as a manager, except they are unable to manage other admins’ roles.

Moderator – Moderators can respond to and delete comments on the Page, send messages on behalf of the Page, view the page’s insights, and create ads.

Advertiser – Advertisers can create ads and view page insights.

Insight Analyst – An insight analyst can only view insights.

Here is a visual breakdown, provided by Social Bakers

10 More Tips to Get Likes on Your Facebook Page

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I’m sure many of you are familiar with what is by far the most popular post on our site: 50 Ways to Get More People to Like your Facebook Page. While there are literally hundreds of strategies for increasing the amount of people who want to like your page, we’d like to offer 10 more of our favorites to help you continue building a presence on Facebook for your brand:

1. Keep your users engaged

Just like word of mouth advertising, marketing on Facebook is all about momentum. The most important factor in getting more likes is keeping your current users engaged so that potential fans and new visitors to your page will see that you are hosting an active community and will want to participate as well. Our post “10 Ideas to Get More Comments on Your Facebook Posts” offers some great tips to improve user engagement on your page

2. Make sure your posts are unique and interesting

While this may seem like common sense, its amazing how much content gets reposted and resposted over and over on Facebook. Sometimes there is nothing wrong with reposting some form of breaking news or viral content if you think that it will keep your users engaged. But if you can offer some form of original content to your fans that they haven’t seen anywhere else, they will be definitely be more likely to come back the next day to see if anything new  has popped up. Also important to remember: people seem to prefer and are more likely to hit the like button on a post if it includes a picture, a video, or a link, rather than a normal status update.

3. Build partnerships with other pages

Every timeline or old-style fan page displays which other brands a particular fan page has ‘liked’. The logos and links of sites that have been recently liked by a page are prominently displayed on timeline:

This is great advertising for you if your page is liked by another popular page. The goal here should be to get your page favorited as much as possible. You should like a page, and then either inform then via a wall post or private message that you have done so, and in return they will more than likely follow you back.

4. Contests

Contests can be one of the quickest and most powerful ways to get more likes for your Facebook page. Start a contest giving something of value away for free, and require users to like your page in order to participate. If you’ve got a little money to spend, company’s such as WildFire offer professional apps to run contests on your page. Also if you’ve got the money to spend, giving away popular gadgets such as iPads or Kindle’s has the ability to get you THOUSANDS of likes in a very shot period of time.

5. Spy on your competitors

Find out what your competitors are doing to be successful and mimic their posting behavior. Like their pages so that new posts show up in your feed. Also, spy on the way big companies such as CocaCola or McDonald’s run their Facebook campaigns and you can learn a lot.

6. Facebook Ads

If you’ve got money to spend, its well worth it to purchase some Facebook ads promoting your page. There are few sites in the world that offer the ability to laser target the people who view your ads the way Facebook does. And the amazing truth is that the majority of people on Facebook don’t mind the ads at all. Here is a great guide to getting started with Facebook Ads.

7. Make use of Facebook Plugins

First and foremost, make sure the Facebook like box is prominently displayed on your website. People have become used to seeing these like boxes and if they enjoy the content on your site, they will look for this box to start following you. Facebook also offers a slew of other social plugins. Using these plugins will ultimately result in your brand showing up on more people’s profiles, helping you to get more likes on your page. The like, send, and share buttons should be included in every individual page on your site, and using the Facebook comments feature is another great way to keep people engaged.

8. Youtube and other Video Sharing Sites

If you post videos to Youtube or other video sharing sites that allow annotations on your video, be sure to include a link to your Facebook page. This is an easy way to rake in some likes if one of your videos becomes popular.

9. Include your Facebook Page with your Business Info

This includes business cards, newspaper ads, TV commercials, or any other type of advertising your business does. Having people follow you on Facebook is almost as important as including your actual website at this point.

10. Make it a Habit

The key to keeping your users engaged is consistency. Make it a habit to post to Facebook 1-3 times per day. After every new post, or new deal or new product is added to your site, make it a habit to go straight to Facebook to inform your followers. This will result in more sales, more visitors, more engagement, and in the end, more Facebook followers!

 

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