Posts Tagged ‘facebook tips and tricks’

Get More Facebook ‘Likes’ with these 3 Sure-Fire Methods of Promotion

facebooksweepstakes

Searching for tips to increase your Facebook engagement with potential customers? Confused where to start from? Don’t worry – probably every social marketer goes through such dilemmas every now and then. With social media platforms evolving so rapidly, it truly is hard to keep a track of things. But, as they say, ‘old is gold’, you should stick to the basics.

In this post, we will cover some time-tested tips and techniques on engaging potential customers. These techniques are often overlooked by social media marketers when trying to find ‘innovative’ ways of promoting a brand.

Technique # 1: Offering Deals

Offering deals is probably one of the oldest ways of marketing, and now it is a part of social media marketing too. How does it work here? Deals are great to keep social media engagement by asking users to perform an action before access is granted to him or her.

A sample deal would be something that would ask users like the page to get a 20% discount coupon for the products. Imagine, who wouldn’t make a simple mouse click, which would be a Facebook Like, to get 20% off?

Not just this, you can also ask users to share links or news to get more coverage by offering them discounts or special deals. You can offer 10% discount on every 100 links they post to their friends’ timelines.

facebookdealsImage courtesy samsonmedia.net

Deals are highly effective when it comes to getting more Facebook Likes or spreading the word around.

However, the problem with deals is that since they are easy to access, you might find a lot of untargeted customers on your page. In addition, as noticed over the years, this strategy gives access to users to enter more than once by using fake email addresses.

When to use?

Use deals when you want to get more Likes on your page. This strategy works best in this particular scenario.

Technique # 2: Use Contests to Increase Engagement

Contests have become popular on Facebook, so much so that today users enjoy participating. Ever participated in photo contests or recipe contests? They are easy, they give users confidence and at the same time pull them towards your brand. Why contests are better than deals? Contests allow more engagement from users, which means only those interested or those belonging to a particular group would perform. For instance, only a professional wildlife photographer or an amateur photographer would participate in a contest of wildlife photography. Why would someone who does not possess the skills go for it?

 facebookcontestImage courtesy milanaphotographyb

In addition, Facebook Contests allow you to generate content for your Facebook Page. A wildlife photography contest would gain thousands of pictures that would add to your gallery. Similarly, a protein shake recipe contest would generate thousands of recipes that you would be able to share with your users later on.

While there are no loopholes when it comes to contest for you, participants might face the downside of fake voting.

Technique  # 3: Using Sweepstakes Promotions

Sweepstakes promotions work more or less the same way on Facebook as Contest, but they come with lesser hassles for the user. Users would simply fill in a form to participate with their names and email addresses and they would participate in the draw. In addition, users will Like your page or an image to get in the contest.

 facebooksweepstakesImage courtesy likeable.com

The Bottom Line…

Marketers can use these techniques to increase user engagement and get more likes. Contests, Sweepstakes and Deals can give you more exposure. Try them out and you’ll see how much hidden potential there is in Facebook marketing!

How to: Post a Status Longer than 420 Characters

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Has your status ever been too complicated to describe in less than 420 characters? The maximum length of a status update on Facebook is currently 420 characters. If you exceed that number you will get this annoying error message:

“Status updates must be less than 420 characters. You have entered 804 characters here. Notes can be much longer. Would you like to edit and post your update as a Note instead?”

Sometimes you may have a lot to say but you don’t want to post it in a note. Well FacebookFlow is here to save the day! With this cool little loophole you can post as many characters as you want. This also means you can use some of our cool Status Art to spice up your status.

How it works:

All you have to do is “Upload a Photo” instead of sharing a status.

Step 1: Simply grab a photo off your hard drive, any photo you want to accompany your extremely long status update.

Step 2: Once you select your photo, you can write as much as you want! Part of your message will be covered up by a “See More” link, but its better than nothing.

Step 3: Click Share!

If you found this loophole useful, like this post and share it with your friends! Use this trick to post some cool STATUS ART.

7 Tips to Get Your Content Shared More On Facebook

SexyFacebook

Here are some great insights developed By Dan Zarella about how you can tweak your content to get more shares on Facebook. All credit for the graphs and research go to Dan.

1. Include Numbers in Your Titles and Stats in Your Posts

People love tangible data. If you can include specific numbers in your posts, such as an impressive statistic, people will want to share that statistic with their friend on Facebook. People also love lists. If you check out the title to this post “7 Tips to Get Your Content…..”, you know exactly how much information you are about to get before you even read it.

2. People Share More on the Weekend

The difference in the number of shares on the weekend compared to during the week is actually pretty huge. This has a lot to do with the fact that Facebook is blocked at many company offices, and for good reason.

3. Certain Words Also get Shared More

Lucky us, the word Facebook is far and away the most shared. After that, people on the internet want to know “How” and “Why”, and they like sharing articles with the words “best” and “most”

4. There are Also Certain Words you Should Avoid

Facebook users are just your everyday people. They are not social media nerds. The words “Google”, “iPhone”, and “Twitter” are shared less than average.

5. Talk About Sex or other Good things

Sex sells, everybody knows that. It also gets shared more. So if you can add some kind of sexy edge to your content, I’d highly recommend it. If thats not entirely appropriate for your audience, then publish articles with a positive spin on them, as those get shared more then average as well.

6. Write in Plain English

As the complexity of an article increases, the number of times it gets shared decreases. Try to avoid using big words or complicated sentence structures in your writing. The more people can understand you, the more they will want to share your content.

7. Include Videos

Articles that include videos tend to get more shares on Facebook. So if you can find a relevant video, go ahead and throw it in there. Although it seems to have an opposite effect on Twitter.

Hopefully these tips opened your eyes to some things you could be doing differently with your content to get it shared more on Facebook. Once again, all credit for the graphs and research go to Dan Zarella. Let me know what you think in the comments below.

50 Great Facebook Tips and Tricks

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50-facebook-tips-and-tricks

By: Garin Kilpatrick

This post is a collection of some of the best apps, tips, and tricks I have discovered from countless hours of research into facebook and the facebook ecosystem.

The tips and tricks in this post come from the firefox plugin directory, the userscripts database, and facebook itself.

If you know of any additional facebook tips and tricks worth sharing let us know in the comments below!

1. Create a Custom Username for your facebook Profile or Page

For example, the custom url of my personal profile is: http://www.facebook.com/garinkilpatrick/

You can customize the URLs of your own facebook profile and pages by surfing to: http://www.facebook.com/username/

2. Export your facebook Status Updates via RSS or Text Messages

If you go to facebook.com/notifications you will be able to choose how you would like to syndicate your status updates, as RSS or Text Messages.

3. Import your Tweets as status updates


With the Twitter app for Facebook. This app will import all tweets as status updates, which may alienate your fb friends with useless @replies if they do not have twitter.

4. Schedule your Status Updates on facebook and Twitter

Sendible.com is a site that allows you to import your contacts from a variety of address books, and schedule status updates to multiple networks.

Status updates supported by Sendible include: your Facebook Wall, Facebook Page, and other Social Media sites like Twitter and Linkedin.

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