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Here are some great insights developed By Dan Zarella about how you can tweak your content to get more shares on Facebook. All credit for the graphs and research go to Dan.
1. Include Numbers in Your Titles and Stats in Your Posts
People love tangible data. If you can include specific numbers in your posts, such as an impressive statistic, people will want to share that statistic with their friend on Facebook. People also love lists. If you check out the title to this post “7 Tips to Get Your Content…..”, you know exactly how much information you are about to get before you even read it.
2. People Share More on the Weekend
The difference in the number of shares on the weekend compared to during the week is actually pretty huge. This has a lot to do with the fact that Facebook is blocked at many company offices, and for good reason.
3. Certain Words Also get Shared More
Lucky us, the word Facebook is far and away the most shared. After that, people on the internet want to know “How” and “Why”, and they like sharing articles with the words “best” and “most”
4. There are Also Certain Words you Should Avoid
Facebook users are just your everyday people. They are not social media nerds. The words “Google”, “iPhone”, and “Twitter” are shared less than average.
5. Talk About Sex or other Good things
Sex sells, everybody knows that. It also gets shared more. So if you can add some kind of sexy edge to your content, I’d highly recommend it. If thats not entirely appropriate for your audience, then publish articles with a positive spin on them, as those get shared more then average as well.
6. Write in Plain English
As the complexity of an article increases, the number of times it gets shared decreases. Try to avoid using big words or complicated sentence structures in your writing. The more people can understand you, the more they will want to share your content.
7. Include Videos
Articles that include videos tend to get more shares on Facebook. So if you can find a relevant video, go ahead and throw it in there. Although it seems to have an opposite effect on Twitter.
Hopefully these tips opened your eyes to some things you could be doing differently with your content to get it shared more on Facebook. Once again, all credit for the graphs and research go to Dan Zarella. Let me know what you think in the comments below.
By: Garin Kilpatrick
Facebook has become a behemoth.
In the United Stated Facebook has surpassed even Google in terms of traffic.
Below I have collected 40 amazing facebook statistics, and I will update them as time goes on.
To the best of my knowledge all stats below are current (As of November 8th, 2010), and accurate.
If you like this post please share this post please share it with your friends!
1. More than 500 million active users
2. 50% of our active users log on to Facebook in any given day
3. Average user has 130 friends
4. People spend over 700 billion minutes per month on Facebook
5. There are over 900 million objects that people interact with (pages, groups, events and community pages)
6. Average user is connected to 80 community pages, groups and events
7. Average user creates 90 pieces of content each month
8. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
By: Garin Kilpatrick
Ever wonder if there are more men than women on Facebook?
Well the Facebook Statistics website Social Bakers has the answer, on a country by country basis.
Although not all countries have more women than men on Facebook, in the US, UK, and Canada Facebook has more women than men:

Although there is a 10% difference between men and women on Facebook, the total population divide is much closer to a 50/50 split:

By: Garin Kilpatrick
Facebook has grown into a monster of a social network. A fact that the infographic below neglects is the fact that Facebook is now sitting at over 600 million users, and thousands of new users join the site every day.
Facebook is currntly worth an estimated 65 billion dollars, and Reuters recently reported that six Facebook founders and early investors have added their names to the Forbes Billionaires list.
Below is our first infographic ever, so please help us spread the word and share it with your friends!
By: Garin Kilpatrick
Facebook has a massive userbase that exceeds the population of most countries.
Right now Social Bakers claims that Facebook has 664 million users.
Another estimate of Facebook’s user base comes from the website Check Facebook, which claims that Facebook has 629 million users.
So it is safe to assume that Facebook has somewhere between 620-670 million users.
How many of these accounts are active and legitimate are a subject of debate.
The tech blog Pingdom recently created a cool graphic that puts Facebook’s current user base into perspective.
An interesting fact from this infographic that I noticed is that Facebook has almost as many users as the entire Internet in 2002.
