Posts Tagged ‘advertising’
The Difference Between Google Adwords and Facebook Ads
- Published on Friday, 01 June 2012 11:59
- Kaushal Gandhi
- 0 Comments
No other site in the world can allow you to pinpoint the exact target market for your ads the way Facebook can. However, a mistake many people make when starting to advertise their business on Facebook is to try and use the exact same strategies they’ve used with Google Adwords.
Facebook ads and Google Adwordss are very much the same, but the ads you put up on Google, won’t necessarily do well on Facebook. Though, the ads are technically the same, there are many differences between Facebook and Google and these have to be kept in mind, while designing and posting the ads.
What is the difference between Google ads and Facebook ads?
1. Google and Facebook serve different purposes. Google is a search engine, while Facebook is a social network and the ads have to be designed to fit in accordingly.
2. On Google, people are searching for answers, solutions, products and services. On Facebook, people are into consuming information about their friends and groups, moreover they are looking mainly to socialise and have a good time.
3. Facebook ads and Google ads differ in terms of audience, reach and effect.
4. Each requires a different type of strategy and approach.
What advertising strategy should one pursue on Facebook?
1. Try to engage and not sell
People spend time on Facebook to socialise and get entertained. They are not out there to shop. So, when you post an ad on Facebook,try not to look like your selling something, instead make your ad entertaining. Your ad title and pitch should be something exciting thatwouldattract them and make them want to know more; more or less like other stuff you would generally share on Facebook.
2. Use attractive pictures
Use very little text with a number of attractive pictures. You can experiment on the pictures depending on what product you’re trying to sell. Split test and find the one that works best. The main point is to grab the attention of the potential buyer.
3. Do not drive users immediately to landing page
You can direct users from Facebook to your landing page. But this would mean forcing them to immediately get into a buying mode. This could lead to losing a customer. So, remember to go easy on them. It may be smarter to link your ads to your Facebook fan page.
4. Drive users to your Facebook fan page.
This would be much more in tune with their mood and will leave them relaxed. They can get involved in learning more about your product, engage in conversations and discussions.
5. Give importance to conversations
On Google ads, people get into conversations quickly. On Facebook at the most people will like your page and then go about doing something else. However if they see their friends also liking your fan page, moreover engaging in discussions on it, they are likely to come back and are more likely to purchase.
So, keep these points in mind while designing and posting ads for Facebook. Make sure they fit in and engage the user first, and you will be sure to find success.
Facebook Marketing Tips Slide Show
- Published on Wednesday, 06 April 2011 08:35
- 1 Comment
By: Garin Kilpatrick
Here is a Facebook Marketing slide show I just created, showing off some of the most important Facebook Marketing tips and tricks from this blog.
If you like this slide show please share it with your friends!
The Facebook marketing tips in this slideshow reference information from the following posts:
- Tips for going Viral on Facebook
- How to get more people to become fans and Like your Facebook Page
- How to SEO your Facebook Page
- Reasons your Business needs a Facebook Strategy
- What amazing Facebook statistics set Facebook apart from the competition
Enjoy the slideshow!