Posts Tagged ‘advertising’

The Difference Between Google Adwords and Facebook Ads

google-vs-facebook

No other site in the world can allow you to pinpoint the exact target market for your ads the way Facebook can. However, a mistake many people make when starting to advertise their business on Facebook is to try and use the exact same strategies they’ve used with Google Adwords.

Facebook ads and Google Adwordss are very much the same, but the ads you put up on Google, won’t necessarily do well on Facebook.  Though, the ads are technically the same, there are many differences between Facebook and Google and these have to be kept in mind, while designing and posting the ads.

What is the difference between Google ads and Facebook ads?

1. Google and Facebook serve different purposes. Google is a search engine, while Facebook is a social network and the ads have to be designed to fit in accordingly.

2. On Google, people are searching for answers, solutions, products and services. On Facebook, people are into consuming information about their friends and groups, moreover they are looking mainly to socialise and have a good time.

3. Facebook ads and Google ads differ in terms of audience, reach and effect.

4. Each requires a different type of strategy and approach.

What advertising strategy should one pursue on Facebook?

1. Try to engage and not sell

People spend time on Facebook to socialise and get entertained. They are not out there to shop. So, when you post an ad on Facebook,try not to look like your selling something, instead make your ad entertaining. Your ad title and pitch should be something exciting thatwouldattract them and make them want to know more; more or less like other stuff you would generally share on Facebook.

2. Use attractive pictures

Use very little text with a number of attractive pictures. You can experiment on the pictures depending on what product you’re trying to sell. Split test and find the one that works best. The main point is to grab the attention of the potential buyer.

3. Do not drive users immediately to landing page

You can direct users from Facebook to your landing page. But this would mean forcing them to immediately get into a buying mode. This could lead to losing a customer. So, remember to go easy on them. It may be smarter to link your ads to your Facebook fan page.

4. Drive users to your Facebook fan page.

This would be much more in tune with their mood and will leave them relaxed. They can get involved in learning more about your product, engage in conversations and discussions.

5. Give importance to conversations

On Google ads, people get into conversations quickly. On Facebook at the most people will like your page and then go about doing something else. However if they see their friends also liking your fan page, moreover engaging in discussions on it, they are likely to come back and are more likely to purchase.

So, keep these points in mind while designing and posting ads for Facebook. Make sure they fit in and engage the user first, and you will be sure to find success.

25 Facebook Advertising Tips

facebook-advertising-tips

By: Garin Kilpatrick

Facebook offers a powerful platform for creating ads that you can target at very specific demographics.  The targeting options with Facebook are vast.  People share all kinds of information with Facebook about what they like and who they are, and you can use this information to target your ads at your ideal prospect.

But who is your ideal prospect?  Facebook ads are a great way to figure this out.  Create many different ads targeted at many different demographic and interest groups and then watch them closely.  Track everything.  Keep the winning ads, drop the losers, then rince and repeat.

Below you will find 26 Facebook Advertising Tips that will help you:

  • Get a Better Understanding of Facebook Ads
  • Save Money by Getting a Cheaper Cost Per Click
  • Get More Clicks from your Facebook Advertising

Enjoy the article, and if you like it then please share it with your friends!

1. Split Test Your Ads

Split testing is the secret to sucessful Facebook advertising.  Split testing is when you create split (multiple) versions of the same ad, but change one variable.  By testing different variables, like the picture, headline, and body text, you can discover which variables will deliver the most clicks.

2. Bookmark The Ad Help Center

Here is the Facebook Ad Help Center to check out if you want answers from Facebook directly.

3. Drive Traffic to a “Reveal Tab”

Driving fans to a page that contains a “Reveal Tab” hiding exclusive Fan content is the most effective way to convert visitors to fans.

4. Include an Email Capture form on Your Fan Page

Capture the email address of the lead to your website and then follow up with them using an autoresponder email system such as Aweber.

5. Advertise a Page Within Facebook

By advertising a page within Facebook you give people the ability to “Like” your page (Or RSVP to your event) without ever clicking on your ad.

Advertising that contains Facebook features like the “Like” button is larger than other advertising and certainly attracts more attention and drives a better CTR than an ad without these features.

6. Strive to Get The Best CTR Possible

The higher your CTR (Click though rate) is, the lower your CPC (cost per click) will be.

Test several different images to see which one works the best.

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Facebook Marketing Tips Slide Show

By: Garin Kilpatrick

Here is a Facebook Marketing slide show I just created, showing off some of the most important Facebook Marketing tips and tricks from this blog.

If you like this slide show please share it with your friends!

The Facebook marketing tips in this slideshow reference information from the following posts:

Enjoy the slideshow!

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