25 Facebook Advertising Tips

By: Garin Kilpatrick

Facebook offers a powerful platform for creating ads that you can target at very specific demographics.  The targeting options with Facebook are vast.  People share all kinds of information with Facebook about what they like and who they are, and you can use this information to target your ads at your ideal prospect.

But who is your ideal prospect?  Facebook ads are a great way to figure this out.  Create many different ads targeted at many different demographic and interest groups and then watch them closely.  Track everything.  Keep the winning ads, drop the losers, then rince and repeat.

Below you will find 26 Facebook Advertising Tips that will help you:

• Get a Better Understanding of Facebook Ads
• Save Money by Getting a Cheaper Cost Per Click
• Get More Clicks from your Facebook Advertising

Enjoy the article, and if you like it then please share it with your friends!

1. Split Test Your Ads

Split testing is the secret to sucessful Facebook advertising.  Split testing is when you create split (multiple) versions of the same ad, but change one variable.  By testing different variables, like the picture, headline, and body text, you can discover which variables will deliver the most clicks.

2. Bookmark The Ad Help Center

Here is the Facebook Ad Help Center to check out if you want answers from Facebook directly.

3. Drive Traffic to a “Reveal Tab”

Driving fans to a page that contains a “Reveal Tab” hiding exclusive Fan content is the most effective way to convert visitors to fans.

4. Include an Email Capture form on Your Fan Page

Capture the email address of the lead to your website and then follow up with them using an autoresponder email system such as Aweber.

5. Advertise a Page Within Facebook

By advertising a page within Facebook you give people the ability to “Like” your page (Or RSVP to your event) without ever clicking on your ad.

Advertising that contains Facebook features like the “Like” button is larger than other advertising and certainly attracts more attention and drives a better CTR than an ad without these features.

6. Strive to Get The Best CTR Possible

The higher your CTR (Click though rate) is, the lower your CPC (cost per click) will be.

Test several different images to see which one works the best.

Try targeting your different ad images to different demographic groups to find the group that clicks through the most.

7. Target Friends of Connections

Use peer pressure to your advantage.

When an ad shows the viewer that one of their friends has already “Liked” the ad, this increases the chance the viewer will click it.

8. Use Coupons on Your Landing Page

Coupons will help sell your product.  The more product you sell, the more advertising you can afford to do.

9. Offer a Free Gift

Offring free eBooks, videos, and eCourses are excellent ways to capture email addresses, and gain the trust of subscribers who will then be more likely to buy products you offer.

10. Monitor your Ads Carefully

Being aware of your CPC will save you from over paying.

If the CPC you are being charged is to high, change the ad and develop a more compelling ad that will allow you to buy traffic at a more affordable rate.

11. An “Action” is an in-ad Like

When viewing your Facebook Ads Insights dashboard when you notice the “Action” keep in mind that this metric is the number of fans that ad has generated.

12. Hyper Target Your Ad

By targeting an image and ad copy to a very specific and hyper targeted demographic group you can increase your click through.

Targeting Fans of relevant pages on Facebook will help your campaign perform well.

13. Getting Ads Approved

Facebook ads get approved by employees, not interns. These employees are regular people and make mistakes, so getting an ad disapproved now doesn’t mean it won’t be approved an hour from now.

14. Be Aware of Facebook’s Time Zone when Approving Ads

Facebook is located in Palo Alto, which means they are in the Pacific Standard Time (PST) Zone.

This means that you are going to get your ad approved during the hours of 8am to about 8pm PST.

It generally takes between 1-6 hours to get an ad approved.

15. Read the Ad Guidelines

Read the official Facebook ad guidelines (www.facebook.com/ad_guidelines.php).

16. Track Inbound Website Traffic with Google Analytics

Google Analytics allows you to track the inbound traffic to your website to ensure that your numbers match the numbers on your Facebook Insights dashboard.

17. Target Multiple Demographics

Try targeting different age groups, genders, and interests, and determine which demographic converts the best.

18. Be Legitimate

Offer a high quality product or service is the best way to remain within the Facebook advertising guidelines.

Advertise with integrity and remember that is Facebook bans you they will not only ban your advertising account, but they will ban your entire Facebook account.

19. It’s  Display Advertising, Not Search

This means people will need to be attracted to your advertising to click it, they are not searching for your offer.

20. Don’t Copy Other Advertisers

Use your own creative for your advertising.

21. Write Compelling Ad Titles

Boring headlines don’t get clicks.

Advertisments that are bold, incentive, creative, and involve a call to action will get you many more clicks.

22. When in Doubt, Re-Create

If an ad has under performed and gotten a low CTR then stop this ad immediately and re-create it as a new ad with new variables.

23. Chicks get More Clicks

Ads with chicks will get a better CTR than ads with any other kind of image.

The more skin you show the more clicks you will get…but you will also be more likely to attract the attention of Facebooks quality control team.

24. Start With CPC

If you start with CPC ads it will not cost you anything if you do not get any clicks.

Conversely if you start with CPV ads you might get thousands of impressions, spend money, and not get a single click.

25. Test Many Images

Images take up the most space of your ad, and can potentially attract the most attention.

Test several different images against each other to see which one nets the best CTR.

26. Get Ad Tips Directly From Facebook

Here is a help page from Facebook with information on improving your Ads.

If you like this article click the Facebook “Like” button to share it with your friends!

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