5 New Admin Roles for Facebook Pages

Published on Wednesday, 06 June 2012 20:42

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Facebook recently rolled out 5 new “roles” or admin types to assign to your page admins. This means that page owners such as yourself are now able to assign specific duties to the people running the page. Business owners can now feel comfortable giving multiple people permissions on their page, without having to worry about giving up complete control.

Page owners can assign different roles to their admins by clicking “Admin Roles” on the left hand side of their page options:

The 5 different types of page admins are as follows:

Manager – A page manager has complete control over the page. They are allowed to send messages, create posts, view insights and create ads on behalf of the page, as well as manage the roles of the other admins.

Content Creator – People with this role are granted all of the same permissions as a manager, except they are unable to manage other admins’ roles.

Moderator – Moderators can respond to and delete comments on the Page, send messages on behalf of the Page, view the page’s insights, and create ads.

Advertiser – Advertisers can create ads and view page insights.

Insight Analyst – An insight analyst can only view insights.

Here is a visual breakdown, provided by Social Bakers